Good Eat’n
Good Eat’n is a flavor-forward, plant-based snack brand co-created with Chris Paul and exclusive to Gopuff, designed and built by Utendahl Creative. Harnessing the power of late 90’s nostalgia and inspired by pulp magazines and absurd commercials of the early aughts, the branding is playfully irreverent and iconic by design.
Good Eat’n is a flavor-forward, plant-based snack brand co-created with Chris Paul and exclusive to Gopuff, designed and built by Utendahl Creative. Harnessing the power of late 90’s nostalgia and inspired by pulp magazines and absurd commercials of the early aughts, the branding is playfully irreverent and iconic by design.
Scope
︎︎︎Naming, Brand Strategy, Visual Identity, Packaging Design, Merch Design, Web Design, Art Direction, Go-To-Market
︎︎︎Naming, Brand Strategy, Visual Identity, Packaging Design, Merch Design, Web Design, Art Direction, Go-To-Market
Credits
︎︎︎Creative Director: Tori Baisden
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Designers: Gillian Fink, Olivia Stauber
︎︎︎Lead Strategist: Madison Utendahl
︎︎︎Copywriter: Sesali Bowen
︎︎︎Creative Director: Tori Baisden
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Designers: Gillian Fink, Olivia Stauber
︎︎︎Lead Strategist: Madison Utendahl
︎︎︎Copywriter: Sesali Bowen
