Good Eat’n
A flavor forward, plant-based snack brand co-created with Chris Paul and exclusive to Gopuff, designed and built by Utendahl Creative. Taking plant-based foods to the next level by turning familiar favorites into craveable snacks you can eat by the bag.
Scope
︎︎︎Naming, Brand Strategy, Visual Identity, Packaging Design, Merch Design, Web Design, Art Direction, Go-To-Market
Credits
︎︎︎Creative Director: Tori Baisden
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Designers: Gillian Fink, Olivia Stauber
︎︎︎Lead Strategist: Madison Utendahl
︎︎︎Copywriter: Sesali Bowen