Helix Hair Labs, 2022
Helix creates design-forward tools and products to help you achieve your healthiest hair, no matter your hair type. We built a futuristic brand world through bold and streamlined type, an earthy yet extraterrestrial color palette, and tech-forward art direction.
Helix creates design-forward tools and products to help you achieve your healthiest hair, no matter your hair type. We built a futuristic brand world through bold and streamlined type, an earthy yet extraterrestrial color palette, and tech-forward art direction.
Scope
Naming, Brand Strategy,
Visual Identity, Web Design,
Art Direction, Print Collateral, Email Templates
Naming, Brand Strategy,
Visual Identity, Web Design,
Art Direction, Print Collateral, Email Templates
Credits
Creative Director: Tori Baisden
Design Director: Zoe Schoeller-Burke
Designer: Gillian Fink
Strategist: Eileen Meng
Copywriter: Sesali Bowen
Agency: Utendahl Creative
Creative Director: Tori Baisden
Design Director: Zoe Schoeller-Burke
Designer: Gillian Fink
Strategist: Eileen Meng
Copywriter: Sesali Bowen
Agency: Utendahl Creative
