Helix Hair Labs
Helix creates design-forward tools and products to help you achieve your healthiest hair, no matter your hair type. We built a futuristic brand world through bold and streamlined type, an earthy yet extraterrestrial color palette, and tech-forward art direction.
Helix creates design-forward tools and products to help you achieve your healthiest hair, no matter your hair type. We built a futuristic brand world through bold and streamlined type, an earthy yet extraterrestrial color palette, and tech-forward art direction.
Scope
︎︎︎Naming, Brand Strategy, Visual Identity, Web Design, Art Direction
︎︎︎Naming, Brand Strategy, Visual Identity, Web Design, Art Direction
Credits
︎︎︎Creative Director: Tori Baisden
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Designer: Gillian Fink
︎︎︎Strategist: Eileen Meng
︎︎︎Copywriter: Sesali Bowen
︎︎︎Creative Director: Tori Baisden
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Designer: Gillian Fink
︎︎︎Strategist: Eileen Meng
︎︎︎Copywriter: Sesali Bowen