Light Activated Beauty, 2023
Light Activated Beauty makes high-quality, affordable products to elevate your everyday skincare ritual using innovative light therapy technology. We at Utendahl Creative designed an identity system that employs halftone bursts as a symbol of light. The neon palette speaks to the brand’s innovative nature, while its clean typographic system communicates efficacy.
Light Activated Beauty makes high-quality, affordable products to elevate your everyday skincare ritual using innovative light therapy technology. We at Utendahl Creative designed an identity system that employs halftone bursts as a symbol of light. The neon palette speaks to the brand’s innovative nature, while its clean typographic system communicates efficacy.
Credits
Design Director: Zoe Schoeller-Burke
Lead Designer: Gillian Fink
Strategist: Eileen Meng
Copywriter: Sesali Bowen
Agency: Utendahl Creative
Product images/video courtesy of skinbylab.com
Design Director: Zoe Schoeller-Burke
Lead Designer: Gillian Fink
Strategist: Eileen Meng
Copywriter: Sesali Bowen
Agency: Utendahl Creative
Product images/video courtesy of skinbylab.com
