Light Activated Beauty, 2023
Light Activated Beauty makes high-quality, affordable products to elevate your everyday skincare ritual using innovative light therapy technology. We at Utendahl Creative designed an identity system that employs halftone bursts as a symbol of light. The neon palette speaks to the brand’s innovative nature, while its clean typographic system communicates efficacy.
Scope
Brand Strategy, Visual Identity,
Packaging Design, Web Design
Credits
Design Director: Zoe Schoeller-Burke
Lead Designer: Gillian Fink
Strategist: Eileen Meng
Copywriter: Sesali Bowen
Agency: Utendahl Creative

Product images/video courtesy of skinbylab.com