Light Activated Beauty
Light Activated Beauty makes high-quality, affordable products to elevate your everyday skincare ritual using innovative light therapy technology. We at Utendahl Creative designed an identity system that employs halftone bursts as a symbol of light. The neon palette speaks to the brand’s innovative nature, while its clean typographic system communicates efficacy.
Scope
︎︎︎Brand Strategy, Visual Identity, Packaging Design, Web Design
Credits
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Lead Designer: Gillian Fink
︎︎︎Strategist: Eileen Meng
︎︎︎Copywriter: Sesali Bowen

Product images/video courtesy of skinbylab.com