Light Activated Beauty
Light Activated Beauty makes high-quality, affordable products to elevate your everyday skincare ritual using innovative light therapy technology. We at Utendahl Creative designed an identity system that employs halftone bursts as a symbol of light. The neon palette speaks to the brand’s innovative nature, while its clean typographic system communicates efficacy.
Light Activated Beauty makes high-quality, affordable products to elevate your everyday skincare ritual using innovative light therapy technology. We at Utendahl Creative designed an identity system that employs halftone bursts as a symbol of light. The neon palette speaks to the brand’s innovative nature, while its clean typographic system communicates efficacy.
Scope
︎︎︎Brand Strategy, Visual Identity, Packaging Design, Web Design
︎︎︎Brand Strategy, Visual Identity, Packaging Design, Web Design
Credits
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Lead Designer: Gillian Fink
︎︎︎Strategist: Eileen Meng
︎︎︎Copywriter: Sesali Bowen
Product images/video courtesy of skinbylab.com
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Lead Designer: Gillian Fink
︎︎︎Strategist: Eileen Meng
︎︎︎Copywriter: Sesali Bowen
Product images/video courtesy of skinbylab.com
