School of Style, 2024
School of Style offers expert-led education, community, and career development for the next generation of creatives looking to break into the fashion and beauty industries. In preparation for the school’s relaunch with Law Roach as the new face of the brand, our team at Utendahl Creative overhauled their previous visual identity. The new work helps communicate their mission to demystify an industry typically seen as exclusive, while still establishing School of Style as an authoritative voice in the space.
Scope
Brand Strategy, Visual Identity, Brand Applications, Social Media Templates
Credits
Creative Director: Tori Baisden
Design Director: Zoe Schoeller-Burke
Lead Designer: Gillian Fink
Lead Strategist: Madison Utendahl
Junior Strategist: Priya Mittal
Agency: Utendahl Creative

Photo and video courtesy of schoolofstyle.com