Tilden
Tilden is a new zero-proof cocktail brand designed to elevate the non-alcoholic drinking experience through a palette-driven, luxe-feeling, bar-first product. Our wordmark communicates a sense of bold elegance, while the script ‘T’ logomark injects an element of whimsy – the negative space in the mark creates a portal that serves as an invitation for purposeful curiosity.
Tilden is a new zero-proof cocktail brand designed to elevate the non-alcoholic drinking experience through a palette-driven, luxe-feeling, bar-first product. Our wordmark communicates a sense of bold elegance, while the script ‘T’ logomark injects an element of whimsy – the negative space in the mark creates a portal that serves as an invitation for purposeful curiosity.
Scope:
︎︎︎Brand Strategy, Visual Identity, Packaging Design
︎︎︎Brand Strategy, Visual Identity, Packaging Design
Credits
︎︎︎Creative Director: Tori Baisden
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Lead Designer: Gillian Fink
︎︎︎Strategist: Eileen Meng
︎︎︎Copywriter: Sesali Bowen
Product images courtesy of @drinktilden
︎︎︎Creative Director: Tori Baisden
︎︎︎Design Director: Zoe Schoeller-Burke
︎︎︎Lead Designer: Gillian Fink
︎︎︎Strategist: Eileen Meng
︎︎︎Copywriter: Sesali Bowen
Product images courtesy of @drinktilden
Press
︎︎︎The Dieline
︎︎︎The Dieline
