https://gillianbfink.com Gillian Fink Tue, 24 Dec 2024 16:16:41 +0000 https://gillianbfink.com en https://gillianbfink.com/Good-Eat-n Wed, 25 Sep 2024 17:55:19 +0000 Gillian Fink https://gillianbfink.com/Good-Eat-n Good Eat’n, 2022 Good Eat’n is a flavor-forward, plant-based snack brand co-created with Chris Paul and exclusive to Gopuff, designed and built by Utendahl Creative. Harnessing the power of late 90s nostalgia and inspired by pulp magazines and absurd commercials of the early aughts, the branding is playfully irreverent and iconic by design. Through this unexpected approach to a “surprisingly plant-based” product, Good Eat’n resonated with Gopuff shoppers, selling out in all 7 SKUs in just one week. Scope Naming, Brand Strategy, Visual Identity, Packaging Design, Merch Design, Web Design, Art Direction, Social Media Campaign &amp; Templates, Marketing Assets CreditsCreative Director: Tori BaisdenDesign Director: Zoe Schoeller-BurkeDesigners: Gillian Fink, Olivia StauberLead Strategist: Madison UtendahlCopywriter: Sesali Bowen Agency: Utendahl Creative Press &amp; Awards︎︎︎The Dieline ︎︎︎2023 Dieline Awards (Silver) ︎︎︎2023 D&amp;AD Awards (Wood Pencil) <img width="2880" height="1350" width_o="2880" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2d9b6de6d4d3b446619ba8810fcc2113314612b8b964d32ce8792c84de98cd2e/GoodEatn_Thumbnail.png" data-mid="228832410" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2d9b6de6d4d3b446619ba8810fcc2113314612b8b964d32ce8792c84de98cd2e/GoodEatn_Thumbnail.png" /> <img width="1212" height="1212" width_o="1212" height_o="1212" data-src="https://freight.cargo.site/t/original/i/1548c3fe07cef0eba4b039891ef6d8daf5008da681b1ad4bcde9288039dc0077/UC_GE_Social1.png" data-mid="227205166" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1548c3fe07cef0eba4b039891ef6d8daf5008da681b1ad4bcde9288039dc0077/UC_GE_Social1.png" /> <img width="1212" height="1212" width_o="1212" height_o="1212" data-src="https://freight.cargo.site/t/original/i/c345dfa7a94e4a5fa66ad7f884c3ec8eb6b4368cbe6b38de7be7894ce47084ef/UC_GE_Social2.png" data-mid="227205161" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c345dfa7a94e4a5fa66ad7f884c3ec8eb6b4368cbe6b38de7be7894ce47084ef/UC_GE_Social2.png" /> <img width="1212" height="1212" width_o="1212" height_o="1212" data-src="https://freight.cargo.site/t/original/i/b56020f40d7135da4b2f4f4b4d38f350277f2bae302f2784ddbd715734b8bfc3/UC_GE_Social3.png" data-mid="227205169" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b56020f40d7135da4b2f4f4b4d38f350277f2bae302f2784ddbd715734b8bfc3/UC_GE_Social3.png" /> <img width="600" height="495" width_o="600" height_o="495" data-src="https://freight.cargo.site/t/original/i/cc3a63b05077877d3f10913e7872c7e6ec442607621d80f5ec64048266fc8d02/GoodEatn_Asset2.gif" data-mid="218693183" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/600/i/cc3a63b05077877d3f10913e7872c7e6ec442607621d80f5ec64048266fc8d02/GoodEatn_Asset2.gif" /> <img width="1386" height="1143" width_o="1386" height_o="1143" data-src="https://freight.cargo.site/t/original/i/b14fe32db3fdce30aa4bd98a092baea1c56295e6e26e397752bec8c4e79c9ba9/UC_GE_Cards.png" data-mid="227205701" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b14fe32db3fdce30aa4bd98a092baea1c56295e6e26e397752bec8c4e79c9ba9/UC_GE_Cards.png" /> <img width="2880" height="1350" width_o="2880" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b26524f5c91301bc529dbf7554e51f66e3b99738e686a481a795ae5817136bc9/UC_GE_Logo.png" data-mid="228832645" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b26524f5c91301bc529dbf7554e51f66e3b99738e686a481a795ae5817136bc9/UC_GE_Logo.png" /> <img width="2880" height="1350" width_o="2880" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1167388bafa939c4ee2244cc8ad44461caa4947f3899c317e0b8d4ad0ddb56a2/UC_GE_Swipe.png" data-mid="228839704" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1167388bafa939c4ee2244cc8ad44461caa4947f3899c317e0b8d4ad0ddb56a2/UC_GE_Swipe.png" /> Good Eat’n’s tongue-out smiley and chubby, sticker-like logo pay homage to a design era that didn’t take itself too seriously. Alongside a maximalist brand world and character-driven art direction, these elements work together to represent the taste-obsessed, playful personality of the brand – all while grabbing attention and whetting appetites in-store and online. Interactive teen magazines of the 90s and early-aughts served as visual and conceptual reference for social media campaigns designed to engage our current teen audience: Gen Z. With quizzes to help you pick a Puff flavor or community dares to help foster a shared snacking experience, our goal was to rally young people behind a “surprisingly plant-based” product. <img width="1212" height="1212" width_o="1212" height_o="1212" data-src="https://freight.cargo.site/t/original/i/eaff5f4b9f7492d2f5fc34daa2afdfde14d5d3ede9c0f20a937ca77d9695a904/UC_GE_Social4.png" data-mid="227218057" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/eaff5f4b9f7492d2f5fc34daa2afdfde14d5d3ede9c0f20a937ca77d9695a904/UC_GE_Social4.png" /> <img width="1212" height="1212" width_o="1212" height_o="1212" data-src="https://freight.cargo.site/t/original/i/82c5518fd2cd91be1d08eca8f740a83ae0464c5d0101eb62dd27a198c56f638c/UC_GE_Social5.png" data-mid="227218056" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/82c5518fd2cd91be1d08eca8f740a83ae0464c5d0101eb62dd27a198c56f638c/UC_GE_Social5.png" /> <img width="1212" height="1212" width_o="1212" height_o="1212" data-src="https://freight.cargo.site/t/original/i/f4ba472f997baaecc4f1c283d44dea796f0915c0a95ca4984c363b214dd70505/UC_GE_Social6.png" data-mid="227218058" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f4ba472f997baaecc4f1c283d44dea796f0915c0a95ca4984c363b214dd70505/UC_GE_Social6.png" /> <img width="1386" height="1143" width_o="1386" height_o="1143" data-src="https://freight.cargo.site/t/original/i/911ade24851656fd33688e56536e4c36adf476c5cb3dc7c97db7e3a90833706f/UC_GE_Characters2.png" data-mid="228840950" border="0" src="https://freight.cargo.site/w/1000/i/911ade24851656fd33688e56536e4c36adf476c5cb3dc7c97db7e3a90833706f/UC_GE_Characters2.png" /> <img width="1386" height="1143" width_o="1386" height_o="1143" data-src="https://freight.cargo.site/t/original/i/b20ae5e57e965a345c1b71de09a9365cefc96b25509a1f0be9d545aa4121928d/UC_GE_Characters.png" data-mid="228840951" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b20ae5e57e965a345c1b71de09a9365cefc96b25509a1f0be9d545aa4121928d/UC_GE_Characters.png" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/75e0d5cfd1a9ca7ee502abb77bcee5f0876603fa88428e05068d754f4c5b8236/GoodEatn_Marketing.png" data-mid="228839705" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/75e0d5cfd1a9ca7ee502abb77bcee5f0876603fa88428e05068d754f4c5b8236/GoodEatn_Marketing.png" /> https://gillianbfink.com/School-of-Style Tue, 24 Sep 2024 19:21:05 +0000 Gillian Fink https://gillianbfink.com/School-of-Style School of Style, 2024 School of Style offers expert-led education, community, and career development for the next generation of creatives looking to break into the fashion and beauty industries. In preparation for the school’s relaunch with Law Roach as the new face of the brand, our team at Utendahl Creative overhauled their previous visual identity. The new work helps communicate their mission to demystify an industry typically seen as exclusive, while still establishing School of Style as an authoritative voice in the space. ScopeBrand Strategy, Visual Identity, Brand Applications, Social Media Templates CreditsCreative Director: Tori BaisdenDesign Director: Zoe Schoeller-BurkeLead Designer: Gillian FinkLead Strategist: Madison Utendahl Junior Strategist: Priya MittalAgency: Utendahl Creative Photo and video courtesy of schoolofstyle.com <img width="3840" height="1700" width_o="3840" height_o="1700" data-src="https://freight.cargo.site/t/original/i/ed6694f7101c38bf38d23f2703103a01382a1dde2f4781116880a806d2f29298/SOS_Collateral2.png" data-mid="228842966" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ed6694f7101c38bf38d23f2703103a01382a1dde2f4781116880a806d2f29298/SOS_Collateral2.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/33f68a55ec9af6e8fe2d30864a1a690ace98c8ea37567f52d49046a274d34a25/Portfolio_SOS_Logo1.png" data-mid="223108214" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/33f68a55ec9af6e8fe2d30864a1a690ace98c8ea37567f52d49046a274d34a25/Portfolio_SOS_Logo1.png" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bd0a9404a48db4bdc5a3dbda9c052baf42928d1bfdac57ef2539ef4fdb3fc2d0/Portfolio_SOS_Tag.png" data-mid="229790238" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bd0a9404a48db4bdc5a3dbda9c052baf42928d1bfdac57ef2539ef4fdb3fc2d0/Portfolio_SOS_Tag.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/18d34077adf75030684159ae733b4743c7799176b04fd4d620bdc17e2d9cda62/SOS_4.png" data-mid="227354422" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/18d34077adf75030684159ae733b4743c7799176b04fd4d620bdc17e2d9cda62/SOS_4.png" /> <img width="1840" height="1036" width_o="1840" height_o="1036" data-src="https://freight.cargo.site/t/original/i/e6592cd613ed2f9c13b3d31c1a54d66a06bc006885b901452e3384a7a9a716b6/SOS_5.png" data-mid="227356503" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e6592cd613ed2f9c13b3d31c1a54d66a06bc006885b901452e3384a7a9a716b6/SOS_5.png" /> <img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/2ab8c146f3a5a525a259c1abf7c4e640493160bb9eda84120105d8e6c42f9462/SOS_ChalkboardLogo_1.gif" data-mid="223108064" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/600/i/2ab8c146f3a5a525a259c1abf7c4e640493160bb9eda84120105d8e6c42f9462/SOS_ChalkboardLogo_1.gif" /> <img width="2880" height="1275" width_o="2880" height_o="1275" data-src="https://freight.cargo.site/t/original/i/86ea817b29f6d6f488132f933d9976e09abd17ebc57b8cd4d452c2986d24b1f4/SOS_Social.png" data-mid="228068285" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/86ea817b29f6d6f488132f933d9976e09abd17ebc57b8cd4d452c2986d24b1f4/SOS_Social.png" /> <img width="1840" height="1034" width_o="1840" height_o="1034" data-src="https://freight.cargo.site/t/original/i/5f06d0184c975bbed1c7c75dbfd0fb89610cb2bedd4c82a76118d8a286e1cc23/SOS_Web1.png" data-mid="228068404" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5f06d0184c975bbed1c7c75dbfd0fb89610cb2bedd4c82a76118d8a286e1cc23/SOS_Web1.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/fc2436c5a1c61efca67573cab1e1ea7e80b6eb8acd95e67d0a4091c4a6a0c6c1/SOS_Comp_Mock_1.gif" data-mid="228068340" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/fc2436c5a1c61efca67573cab1e1ea7e80b6eb8acd95e67d0a4091c4a6a0c6c1/SOS_Comp_Mock_1.gif" /> https://gillianbfink.com/Light-Activated-Beauty Wed, 25 Sep 2024 19:44:57 +0000 Gillian Fink https://gillianbfink.com/Light-Activated-Beauty Light Activated Beauty, 2023 Light Activated Beauty makes high-quality, affordable products to elevate your everyday skincare ritual using innovative light therapy technology. We at Utendahl Creative designed an identity system that employs halftone bursts as a symbol of light. The neon palette speaks to the brand’s innovative nature, while its clean typographic system communicates efficacy. ScopeBrand Strategy, Visual Identity, Packaging Design, Web Design CreditsDesign Director: Zoe Schoeller-BurkeLead Designer: Gillian FinkStrategist: Eileen MengCopywriter: Sesali BowenAgency: Utendahl Creative Product images/video courtesy of skinbylab.com <img width="600" height="329" width_o="600" height_o="329" data-src="https://freight.cargo.site/t/original/i/1c964744074f21662176e8c994dbafa80d66470af8627a5cb49aa435053f4589/LAB_Video.gif" data-mid="218706743" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/600/i/1c964744074f21662176e8c994dbafa80d66470af8627a5cb49aa435053f4589/LAB_Video.gif" /> <img width="800" height="439" width_o="800" height_o="439" data-src="https://freight.cargo.site/t/original/i/7791cbf7ce6c4538319f9926f6dfe799c2983f0158a0ca894a519f234b3a5347/LAB_Web1.gif" data-mid="218706744" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/7791cbf7ce6c4538319f9926f6dfe799c2983f0158a0ca894a519f234b3a5347/LAB_Web1.gif" /> <img width="2880" height="1560" width_o="2880" height_o="1560" data-src="https://freight.cargo.site/t/original/i/19d6c23cc1f33bf56961a0660795ce3f3fdaeafea7e8534d478d9e79f2967bc7/LAB_Lineup.png" data-mid="218735499" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/19d6c23cc1f33bf56961a0660795ce3f3fdaeafea7e8534d478d9e79f2967bc7/LAB_Lineup.png" /> <img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/0c05f8f1abf8fdca88b6500d87a1f7c2f973408d5c37d0b59f0a7cb36fe8be40/UC_LAB_9-1.png" data-mid="218735559" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0c05f8f1abf8fdca88b6500d87a1f7c2f973408d5c37d0b59f0a7cb36fe8be40/UC_LAB_9-1.png" /> <img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/a114faacfed95d6c1c9cd1d6430fb377d3ede6a6d0f593627d0366e42e5937f7/UC_LAB_4.png" data-mid="218735558" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a114faacfed95d6c1c9cd1d6430fb377d3ede6a6d0f593627d0366e42e5937f7/UC_LAB_4.png" /> <img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/00a115efcbc753168f99bd6c9f606dfacc981955275e021b249f47905cc2222b/UC_LAB_9.png" data-mid="218735560" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/00a115efcbc753168f99bd6c9f606dfacc981955275e021b249f47905cc2222b/UC_LAB_9.png" /> <img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/8f2326560493a648ca4dd35835eb81e5726e3800db8864d0e1f18bb4faad0b04/UC_LAB_5.png" data-mid="227726427" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8f2326560493a648ca4dd35835eb81e5726e3800db8864d0e1f18bb4faad0b04/UC_LAB_5.png" /> <img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3d16f430147b47f82d7de51dd06bbe58a35fb2ca582a28df156fd51b2553363b/UC_LAB_Steps.png" data-mid="227726537" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3d16f430147b47f82d7de51dd06bbe58a35fb2ca582a28df156fd51b2553363b/UC_LAB_Steps.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/2701e9fd69281184a43f687a02bafa7213a45ad3f3b2ec63dc0973a7a8d91952/LAB_LogoAnimation.gif" data-mid="229613347" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/2701e9fd69281184a43f687a02bafa7213a45ad3f3b2ec63dc0973a7a8d91952/LAB_LogoAnimation.gif" /> https://gillianbfink.com/Helix-Hair-Labs Wed, 25 Sep 2024 20:27:56 +0000 Gillian Fink https://gillianbfink.com/Helix-Hair-Labs Helix Hair Labs, 2022 Helix creates design-forward tools and products to help you achieve your healthiest hair, no matter your hair type. We built a futuristic brand world through bold and streamlined type, an earthy yet extraterrestrial color palette, and tech-forward art direction. ScopeNaming, Brand Strategy, Visual Identity, Web Design, Art Direction, Print Collateral, Email Templates CreditsCreative Director: Tori BaisdenDesign Director: Zoe Schoeller-BurkeDesigner: Gillian FinkStrategist: Eileen MengCopywriter: Sesali BowenAgency: Utendahl Creative <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4885595f745939b41e0d07ffc3d82fd1336abdd91bb0789e200d47aa633a289/Helix_Box.jpg" data-mid="218732683" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a4885595f745939b41e0d07ffc3d82fd1336abdd91bb0789e200d47aa633a289/Helix_Box.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7472e8be85550a84311950365e315e1ea8f8813cffa4018b220b809654cac24e/Helix_Packaging.jpg" data-mid="218732685" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7472e8be85550a84311950365e315e1ea8f8813cffa4018b220b809654cac24e/Helix_Packaging.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6f8319105d30461a9e7790ad4459f7800f9a2bf66853a6c9faa8f77af1622a1/Helix_BusinessCards.jpg" data-mid="218732684" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f6f8319105d30461a9e7790ad4459f7800f9a2bf66853a6c9faa8f77af1622a1/Helix_BusinessCards.jpg" /> <img width="4449" height="2376" width_o="4449" height_o="2376" data-src="https://freight.cargo.site/t/original/i/b25e68ece8070c10d2eb4026d008ea6df37754f2263417d5bde29291e4aa1963/Helix_Asset1.png" data-mid="218706367" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b25e68ece8070c10d2eb4026d008ea6df37754f2263417d5bde29291e4aa1963/Helix_Asset1.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/5a5a0d1a893170ff9c1733954ca876c1da74a3682e8b00fcb2d99c6594434dda/Helix_Web1.gif" data-mid="218732569" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/600/i/5a5a0d1a893170ff9c1733954ca876c1da74a3682e8b00fcb2d99c6594434dda/Helix_Web1.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c44bf2fb490ef738d114365b0ee3c568121dbe377a1932220853f7318052e9a9/Helix_WebMock.jpg" data-mid="218731248" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c44bf2fb490ef738d114365b0ee3c568121dbe377a1932220853f7318052e9a9/Helix_WebMock.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/603f156a34b542b46ea7a47c80b7508d4fe8ea2efa8c09c1516e6d4138d24b11/Helix_Web2.gif" data-mid="218732571" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/600/i/603f156a34b542b46ea7a47c80b7508d4fe8ea2efa8c09c1516e6d4138d24b11/Helix_Web2.gif" /> <img width="4448" height="2376" width_o="4448" height_o="2376" data-src="https://freight.cargo.site/t/original/i/7f75fc9237cddcd64c22e2cee56338d440c8da0ea6ceddd5e2c177778bb06b2b/Helix_Asset7.png" data-mid="218732955" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7f75fc9237cddcd64c22e2cee56338d440c8da0ea6ceddd5e2c177778bb06b2b/Helix_Asset7.png" /> <img width="1840" height="1200" width_o="1840" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f07a451ecfd301355eaf65ba16ebbe1ffef50a735bdabc53596c127d586381a9/Helix_Email.png" data-mid="227604710" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f07a451ecfd301355eaf65ba16ebbe1ffef50a735bdabc53596c127d586381a9/Helix_Email.png" /> <img width="1840" height="1200" width_o="1840" height_o="1200" data-src="https://freight.cargo.site/t/original/i/802f2260ed1bef29836b59391cd710d1e91a1845132718b599ed4b77e6fcf3c6/Helix_Tote.png" data-mid="227604692" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/802f2260ed1bef29836b59391cd710d1e91a1845132718b599ed4b77e6fcf3c6/Helix_Tote.png" /> <img width="2140" height="2140" width_o="2140" height_o="2140" data-src="https://freight.cargo.site/t/original/i/ded2874d87765aae559e318f8c9f393b4e3de7db3e66eb3adeb7f4c9333f3e7e/Helix_Asset6.png" data-mid="218733039" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ded2874d87765aae559e318f8c9f393b4e3de7db3e66eb3adeb7f4c9333f3e7e/Helix_Asset6.png" /> <img width="2140" height="2140" width_o="2140" height_o="2140" data-src="https://freight.cargo.site/t/original/i/856b69283c775074ca45d72b867f5ac69597e083e845168d5d8af63269730298/Helix_Asset3.png" data-mid="218733036" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/856b69283c775074ca45d72b867f5ac69597e083e845168d5d8af63269730298/Helix_Asset3.png" /> <img width="2140" height="2140" width_o="2140" height_o="2140" data-src="https://freight.cargo.site/t/original/i/7908a91efbe64618b5c5e87b1909ef85f8ff084d53395a56ca004f1466c16556/Helix_Asset5.png" data-mid="218733037" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7908a91efbe64618b5c5e87b1909ef85f8ff084d53395a56ca004f1466c16556/Helix_Asset5.png" /> https://gillianbfink.com/Tilden Wed, 25 Sep 2024 16:22:48 +0000 Gillian Fink https://gillianbfink.com/Tilden Tilden, 2022 Tilden is a new zero-proof cocktail brand designed to elevate the non-alcoholic drinking experience through a palette-driven, luxe-feeling, bar-first product. Our wordmark communicates a sense of bold elegance, while the script ‘T’ logomark injects an element of whimsy – the negative space in the mark creates a portal that serves as an invitation for purposeful curiosity. ScopeBrand Strategy, Visual Identity, Packaging Design CreditsCreative Director: Tori BaisdenDesign Director: Zoe Schoeller-BurkeLead Designer: Gillian FinkStrategist: Eileen MengCopywriter: Sesali BowenAgency: Utendahl Creative Product images courtesy of @drinktilden Press ︎︎︎The Dieline <img width="2224" height="1188" width_o="2224" height_o="1188" data-src="https://freight.cargo.site/t/original/i/fce7fa4b8ab06d66d4decf2ca2a3c9326c2b021aee47a185df95e0761131938f/Tilden_Asset1.png" data-mid="218694109" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fce7fa4b8ab06d66d4decf2ca2a3c9326c2b021aee47a185df95e0761131938f/Tilden_Asset1.png" /> <img width="1605" height="1323" width_o="1605" height_o="1323" data-src="https://freight.cargo.site/t/original/i/45d2004f7e41faa59b937313f5e1f67e86ed3751bfc0dbe1375b57f844ef474b/Tilden_Asset7.png" data-mid="218693821" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/45d2004f7e41faa59b937313f5e1f67e86ed3751bfc0dbe1375b57f844ef474b/Tilden_Asset7.png" /> <img width="1605" height="1323" width_o="1605" height_o="1323" data-src="https://freight.cargo.site/t/original/i/35453f7e3ef4ea2479558dcc257b0f1894aaf87286e636360f78d861af6266cb/Tilden_Asset9.png" data-mid="218693823" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/35453f7e3ef4ea2479558dcc257b0f1894aaf87286e636360f78d861af6266cb/Tilden_Asset9.png" /> <img width="2224" height="1188" width_o="2224" height_o="1188" data-src="https://freight.cargo.site/t/original/i/5c8314bfc318b8346c7ae307668d8348466c26a2ade16ab6aca5a320513014d9/Tilden_Asset1-1.png" data-mid="218694110" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5c8314bfc318b8346c7ae307668d8348466c26a2ade16ab6aca5a320513014d9/Tilden_Asset1-1.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e2ef570b72cdfbde2f21673fbaad9b220a876d01592cc11fb28b1754b14c7c59/UC_GE_6.png" data-mid="218694054" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e2ef570b72cdfbde2f21673fbaad9b220a876d01592cc11fb28b1754b14c7c59/UC_GE_6.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/9eb5e1274320a6b2042e96728d4615fbc3fd753545b170dbc0a861b16a78b7d4/Tilden_LogoAnimation2.gif" data-mid="229654107" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/9eb5e1274320a6b2042e96728d4615fbc3fd753545b170dbc0a861b16a78b7d4/Tilden_LogoAnimation2.gif" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e192984956389f4323e670202725e23dc786c4819259f214736b9be01d9861b3/UC_Tilden_4.png" data-mid="218694056" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e192984956389f4323e670202725e23dc786c4819259f214736b9be01d9861b3/UC_Tilden_4.png" /> <img width="1857" height="1532" width_o="1857" height_o="1532" data-src="https://freight.cargo.site/t/original/i/b5e1808ff0922721746925750bc1afd9ec2cf136eee64f14c99e93ebe877a65f/Tilden-012.jpg" data-mid="227137625" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b5e1808ff0922721746925750bc1afd9ec2cf136eee64f14c99e93ebe877a65f/Tilden-012.jpg" /> <img width="1854" height="1528" width_o="1854" height_o="1528" data-src="https://freight.cargo.site/t/original/i/995353864a3dd3f64cc75dfd43a99ec1ff7235135098819df1a5680b4cd24a87/Tilden-085.jpg" data-mid="227137626" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/995353864a3dd3f64cc75dfd43a99ec1ff7235135098819df1a5680b4cd24a87/Tilden-085.jpg" /> https://gillianbfink.com/K-Period-Media Tue, 24 Dec 2024 16:16:41 +0000 Gillian Fink https://gillianbfink.com/K-Period-Media K Period Media [unselected first-round concept], 2023 As the production company behind Suspiria and Manchester by the Sea, K Period Media defines themselves as “left-of-center.” They incubate unconventional ideas from emerging, diverse creative minds but were in need of a new brand identity to communicate that. It was imperative that the system be dynamic and able to host a variety of genres and verticals. In this phase-one concept, I explored using the period as a central motif from which a range of physical materials can spur as they relate to the project at hand. ScopeBrand Strategy, Visual Identity CreditsCreative Director: Tori BaisdenDesign Director: Zoe Schoeller-BurkeLead Designer: Gillian FinkLead Strategist: Madison UtendahlAgency: Utendahl Creative See final, selected concept here. <img width="1388" height="900" width_o="1388" height_o="900" data-src="https://freight.cargo.site/t/original/i/33196ba68f7a52d8a92c64cabf513d6b7dc963905b1cb667d8c9c87185cb8a85/Portfolio_KPM_BCard.png" data-mid="223769933" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/33196ba68f7a52d8a92c64cabf513d6b7dc963905b1cb667d8c9c87185cb8a85/Portfolio_KPM_BCard.png" /> <img width="1388" height="900" width_o="1388" height_o="900" data-src="https://freight.cargo.site/t/original/i/6c32dd7e3929a6e495589c9f35171a4ff80aa8019c742674ed6770db1c67b7c3/Portfolio_KPM_Web.png" data-mid="223769934" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6c32dd7e3929a6e495589c9f35171a4ff80aa8019c742674ed6770db1c67b7c3/Portfolio_KPM_Web.png" /> <img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/9772c869879484378e601e07623f25e7c702552f353ac262a652ac63e48ad48f/Portfolio_KPM_Social.gif" data-mid="223769932" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9772c869879484378e601e07623f25e7c702552f353ac262a652ac63e48ad48f/Portfolio_KPM_Social.gif" /> <img width="1388" height="900" width_o="1388" height_o="900" data-src="https://freight.cargo.site/t/original/i/508b34ba173313db3e0cecbaaeca8ef65ab7648d6b56961a63f48d00b1e2490f/Portfolio_KPM_OOO.png" data-mid="223769940" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/508b34ba173313db3e0cecbaaeca8ef65ab7648d6b56961a63f48d00b1e2490f/Portfolio_KPM_OOO.png" /> <img width="1388" height="900" width_o="1388" height_o="900" data-src="https://freight.cargo.site/t/original/i/323d33bfbe6689e0b566c6867d0401a723f0603f22d1ef72aaf00570670af98f/Portfolio_KPM_Merch.png" data-mid="223769939" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/323d33bfbe6689e0b566c6867d0401a723f0603f22d1ef72aaf00570670af98f/Portfolio_KPM_Merch.png" /> <img width="2880" height="1200" width_o="2880" height_o="1200" data-src="https://freight.cargo.site/t/original/i/60de0733a368386b0a9c7433be68f1d1fd989f6d01ab4592c014a8e994a4f798/Portfolio_KPM_Posters.png" data-mid="223770004" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/60de0733a368386b0a9c7433be68f1d1fd989f6d01ab4592c014a8e994a4f798/Portfolio_KPM_Posters.png" /> https://gillianbfink.com/Personal-Websites Tue, 24 Sep 2024 19:06:05 +0000 Gillian Fink https://gillianbfink.com/Personal-Websites 2023-Present Personal website design for a series of founders and authors – an ongoing freelance practice. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ef3af43aabdd85d34a4ff5dd4582bdcb07f3b85c2bfc74f585a7293612bbc02a/Portfolio_TDH1.png" data-mid="218695898" border="0" src="https://freight.cargo.site/w/1000/i/ef3af43aabdd85d34a4ff5dd4582bdcb07f3b85c2bfc74f585a7293612bbc02a/Portfolio_TDH1.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c73296666716137953284cf3d2a2c27ded10d96704b9c5f6886e01365e4cd729/Portfolio_TDH2.png" data-mid="218695899" border="0" src="https://freight.cargo.site/w/1000/i/c73296666716137953284cf3d2a2c27ded10d96704b9c5f6886e01365e4cd729/Portfolio_TDH2.png" /> Tembe Denton-HurstWriter &amp; Debut Author ︎︎︎tembedentonhurst.com CreditsDesigner &amp; Developer: Gillian Fink <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2f911bebe473dcdfbeff2c1b819130ca9c4f25dc3b76a55baea73a192c098fa3/Portfolio_MU1.png" data-mid="218696017" border="0" src="https://freight.cargo.site/w/1000/i/2f911bebe473dcdfbeff2c1b819130ca9c4f25dc3b76a55baea73a192c098fa3/Portfolio_MU1.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b987a7f6eff15908ee3cf330ff93504c4a7ced119b33291162fde3ebd12a8cb6/Portfolio_MU2.png" data-mid="218696018" border="0" src="https://freight.cargo.site/w/1000/i/b987a7f6eff15908ee3cf330ff93504c4a7ced119b33291162fde3ebd12a8cb6/Portfolio_MU2.png" /> Madison Utendahl Founder &amp; CEO, Utendahl Creative︎︎︎www.madisonutendahl.com CreditsDesigner: Gillian Fink Developer: Liane Agbi <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1e30395c8a4e202d3baac3c11ba2a577d70a6547c598772b349b8778e0a492d5/Portfolio_LS1.png" data-mid="218696131" border="0" src="https://freight.cargo.site/w/1000/i/1e30395c8a4e202d3baac3c11ba2a577d70a6547c598772b349b8778e0a492d5/Portfolio_LS1.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b50e8b6b0fff145bbadc6217d63faf6a77c01d99eb672e025119dc58eb534cc4/Portfolio_LS2.png" data-mid="218696132" border="0" src="https://freight.cargo.site/w/1000/i/b50e8b6b0fff145bbadc6217d63faf6a77c01d99eb672e025119dc58eb534cc4/Portfolio_LS2.png" /> Leslie StephensWriter, Editor, Counselor, &amp; Debut Author︎︎︎lesliestephens.com CreditsDesigner &amp; Developer: Gillian Fink <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6d7ce9d0092e921f2a8eb54494e3b59346b233e7382d80d0c865196b0b647931/Portfolio_YH1.png" data-mid="218695923" border="0" src="https://freight.cargo.site/w/1000/i/6d7ce9d0092e921f2a8eb54494e3b59346b233e7382d80d0c865196b0b647931/Portfolio_YH1.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a995e3755c50941637824e72c7d5da5509d1dfb9db31af25d6538f59022091b0/Portfolio_YH2.png" data-mid="218695924" border="0" src="https://freight.cargo.site/w/1000/i/a995e3755c50941637824e72c7d5da5509d1dfb9db31af25d6538f59022091b0/Portfolio_YH2.png" /> Yanni Hufnagel Founder &amp; CEO, Lemon Perfect︎︎︎yannihufnagel.com CreditsDesigner: Gillian FinkDeveloper: Liane Agbi https://gillianbfink.com/Long-Story-Short Fri, 20 Sep 2024 14:21:31 +0000 Gillian Fink https://gillianbfink.com/Long-Story-Short A site built entirely in HTML and CSS that pushes the boundaries of responsive design by employing the act of re-sizing the browser window as the primary method of interaction. It aims to acquaint the screen with a deeper sense of physicality. The landing page features a book shelf that, when shortened or widened, causes the books to fall accordingly. When a book is then selected from the shelf, the user may flip through the pages by pulling the new window wider. Long Story ShortFall 2019 ︎︎︎longstoryshort.glitch.me(desktop only) <img width="1000" height="748" width_o="1000" height_o="748" data-src="https://freight.cargo.site/t/original/i/1bb034ae280bbe50e447097a3524e6fd9a0776a015e0d38d0a86234ca9d8bda1/LongStory_Mockup1.gif" data-mid="218397126" border="0" src="https://freight.cargo.site/w/1000/i/1bb034ae280bbe50e447097a3524e6fd9a0776a015e0d38d0a86234ca9d8bda1/LongStory_Mockup1.gif" /> BookshelfUser may play with the browser dimensions to see how the books fall. <img width="1000" height="746" width_o="1000" height_o="746" data-src="https://freight.cargo.site/t/original/i/a250a745d512832c5e9e65095d6c060c73a5ec0b67e658ff6dbeb2f334783452/LongStory_Mockup2.gif" data-mid="218397127" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a250a745d512832c5e9e65095d6c060c73a5ec0b67e658ff6dbeb2f334783452/LongStory_Mockup2.gif" /> BrowseUser may click on a book to pull it from the shelf. To fan through the pages, the user may expand the pop-up window. https://gillianbfink.com/Rubix Fri, 20 Sep 2024 14:21:23 +0000 Gillian Fink https://gillianbfink.com/Rubix Rubix is a modular, interactive typeface built in HTML, CSS, and JavaScript. Each character is formed within a 3x3 grid, and each module is formed with only squares, triangles, or quadrilaterals. By simply hovering across the letterforms, watch as the shapes ebb and flow. Movement is coordinated by row and color. RubixFall 2019 ︎︎︎gillianfinkrubix.glitch.me (desktop only) <img width="1000" height="614" width_o="1000" height_o="614" data-src="https://freight.cargo.site/t/original/i/21d1310d4c20c6c68ed54f6001c571b7784925118a31048d08ed0259662da244/Rubix_New_1.gif" data-mid="218397053" border="0" src="https://freight.cargo.site/w/1000/i/21d1310d4c20c6c68ed54f6001c571b7784925118a31048d08ed0259662da244/Rubix_New_1.gif" /> Page 1Breathing room between characters to ensure letterforms are legible. <img width="1000" height="612" width_o="1000" height_o="612" data-src="https://freight.cargo.site/t/original/i/aa647edef2ae665f9aafcf9b118a64365dd61bd67aa89aa0104519097e1f9b99/Rubix_New_2.gif" data-mid="218397054" border="0" src="https://freight.cargo.site/w/1000/i/aa647edef2ae665f9aafcf9b118a64365dd61bd67aa89aa0104519097e1f9b99/Rubix_New_2.gif" /> Page 2Characters melded into one grid to amplify the ebb and flow and create the illusion that the letterforms are merging into one another. <img width="1000" height="612" width_o="1000" height_o="612" data-src="https://freight.cargo.site/t/original/i/33e337b4fd8ad8249bfb3d4fd18d809bc5466c5c9e705b2b5d766acc459a4377/Rubix_New_3.gif" data-mid="218397055" border="0" src="https://freight.cargo.site/w/1000/i/33e337b4fd8ad8249bfb3d4fd18d809bc5466c5c9e705b2b5d766acc459a4377/Rubix_New_3.gif" /> Page 3Colors are broken up and redistributed to see what happens when the coordinating row/color animations are displaced. Letterforms intentionally less discernible. https://gillianbfink.com/Noo-Yawk-New-York Fri, 20 Sep 2024 14:21:21 +0000 Gillian Fink https://gillianbfink.com/Noo-Yawk-New-York Noo Yawk, New York is a quick guide to New York City English’s linguistic features, intended to be both informative and fun. Heavily accented American English speakers, whether from New York or elsewhere, are often stereotyped and deemed less intelligent because of their perceived “incorrect” speech. Through this site, I demonstrate that a dialect like New York City English has legitimate linguistic origins and a rich history. Accents are a reminder that language is shared and doesn’t belong to a so-called standard, or even native, speaker. Noo Yawk, New York Spring 2020︎︎︎nooyawk-newyork.com <img width="1000" height="598" width_o="1000" height_o="598" data-src="https://freight.cargo.site/t/original/i/18c1cdb46c2200c0a4a6537b9b03cc3590f5dd44f2dce87dcf27e8a040e67d02/Hnet-image.gif" data-mid="218397030" border="0" src="https://freight.cargo.site/w/1000/i/18c1cdb46c2200c0a4a6537b9b03cc3590f5dd44f2dce87dcf27e8a040e67d02/Hnet-image.gif" /> Landing Page Prompts users with contextual information before entering the site. <img width="1000" height="598" width_o="1000" height_o="598" data-src="https://freight.cargo.site/t/original/i/c669f3b7c5255a7b5b9c8894853ccf06536c27d2c4b038b3b6f38d435be44641/ezgif-3-c28bc8443ed2.gif" data-mid="218397033" border="0" src="https://freight.cargo.site/w/1000/i/c669f3b7c5255a7b5b9c8894853ccf06536c27d2c4b038b3b6f38d435be44641/ezgif-3-c28bc8443ed2.gif" /> Menu Allows users to access content in a non-linear fashion. Seeming disjuncture between linguistic feature and image builds intrigue. <img width="1000" height="596" width_o="1000" height_o="596" data-src="https://freight.cargo.site/t/original/i/22911f0f3b1f8415932aeb7adaf394d11b6e675f85684895a18ca34f186869c1/Hnet-image-copy-2.gif" data-mid="218397029" border="0" src="https://freight.cargo.site/w/1000/i/22911f0f3b1f8415932aeb7adaf394d11b6e675f85684895a18ca34f186869c1/Hnet-image-copy-2.gif" /> Hover Upon hovering, the user reveals the New York City English phonetic spelling. Click Upon clicking, the user accesses a brief explanation of the linguistic feature demonstrated. <img width="1000" height="598" width_o="1000" height_o="598" data-src="https://freight.cargo.site/t/original/i/c76b8e3db72178e8ef1251e5a70ceee6a23bbd1ed6537e84a2360166f2f93c8e/Hnet-image-copy.gif" data-mid="218397034" border="0" src="https://freight.cargo.site/w/1000/i/c76b8e3db72178e8ef1251e5a70ceee6a23bbd1ed6537e84a2360166f2f93c8e/Hnet-image-copy.gif" /> Navigation The user may employ the arrow keys or the “back” and “next” buttons to navigate linearly. They may also return to the menu.